My Notes from Jonathan Jay's first session

Here they are - please help me clean them up / add to them, if you can

• Enthusiasm can be more important than skill
• Be the Harrods not the WallMarts in pricing
• The price you set is the value you place on yourself asnd that is the single most important factor in your business
• Ask yourself what additional products or services you can offer your existing customers
• How can you leverage your time in such a way that people pay you more money for the same or less amount of your time?
• Just because we’re broke doesn’t mean everyone else is
• If you’re passionate, you may forget it’s a business – passion needs to be underpinned by good business sense
• When you are “new to the circuit”, some customers will want to snap you up (and others won’t) – so concentrate on the ones who will by magnifying the value of your ‘newness”
• Position your fees with the top players in your niche area
• Exchanging personal time for money is a bad business model, so you need to change it if you are going to move forward
• One of the most critical factors is the revenue model and 80 percent of the revenue is linked to marketing
• 80 percent of your time should be linked to your marketing model
• Focus your time on your marketing strategy – you can learn everything you need to know about marketing in twenty hours max
• If you’re not making money, make contacts – network!
• Whatever is being written and televised about the most is a clue about what your strategy should include
• Your biggest payday will be when you have created an entity that you can sell
• To break the business model of time for money, marketing is key
• If you have a market place that wants something, you can be average and still have outstanding results
• Get the audience right and then get the message to that audience right
• You should have an affinity to the very specific niche market you are targeting
• Copywriting is what people are most embarrassed about
• You need to learn how to write in such a way that people will buy from you
• Think about the return on investment – not the cost