BIG MISTAKE (3 of 10) according to Peter Thomson

Leaving cash on the table that is identifiable using the Magic Matrix (TM)

• Do you know what you sell? If you don’t know, your customers don’t know either.


• Do you know who your clients are? If you don’t know, your clients don’t know either.


• The empty holes in the Magic Matrix are your primary windows of Opportunity where you are leaving cash on the table (see the pic in this post!)


• Do you use survey monkey or Fusion Soft (CRM tools)? You should, to keep on top of who is buying what, who is interested in what, etc.


• Books / booklets are the best business card you can have, to establish yourself as an expert and display what you sell (and to whom) brad note – check out my very first post in this blog to get yourself a copy of Jonathan Jay’s free book!


• You need to be clear how replaceable you and your company are and how difficult it is for others to learn what you do


• Your customers should know, like and trust you


• If customers haven’t bought any of your other related products / services from you, it’s because they didn’t KNOW you sell them


• You need to make sure they KNOW, via websites, emails, newsletters, service calls, face to face meetings etc…


• In the telling, you are doing some selling


• A great line to use is: “I’m ever so sorry, but I’ve been so busy I haven’t told you about the others things we sell”….
  
• You can lead a horse to water but you can’t make him drink – UNLESS YOU ADD SOME SALT TO THE OATS FIRST