OK - first notes...
- Deepak Chopra said “spend money to create a vacuum for more money”, so my wife tells me she’s vacuuming (when she's at the shops)!
- "I don’t sell – I allow people to buy (if I like them) "
- "I only deal with people I like"
- Fedex Michael Bash says you want people who “stay, say and pay”
- Key advice: DDWT (don’t deal with tossers)
- All communication is about convincing someone to do / not do something today or tomorrow
- You’ve probably wee’d all over your website – no one is interested in “we”, they want to know about “me”
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