BIG MISTAKE (7 of 10) according to Peter Thomson

Letting your customers continue slipping out the back door

Three strategies to eeep them close and buying;

1. Unconditional contact – i.e. without selling them anything, e.g. “saw this, thought of you”
2. Have a well-thought-out script for contacting them and use it
3. Send them blind bonuses (i.e. unexpected) – something with low inherent cost to you, but with high perceived value to them

Systematise your customer retention process and PERSONALISE THE EXCEPTIONS, e.g. how www.TGIMondays.com works