BIG MISTAKE (8 of 10) according to Peter Thomson

Not enjoying the TWO HIDDEN BENEFITS of using a referral system

• Referral systems temperature check your relationship with your customers because if they are not referring you to someone after you ask this of them, then something is not as good as it should be in your relationship with them
• Referral systems are themselves a retention strategy because if a customer refers you to someone else, they will remain a customer to stay congruent with them referral